Mobile Context: New Marketing Opportunities for Business (Part 1)
[As the mobile lead within Adobe Consulting, I am seeking to address various aspects of mobile marketing challenges and best practices. This particular post will focus on key elements I presented at...
View ArticleMobile Context: New Marketing Opportunities for Business (Part 2)
In my last post, I discussed that although mobile devices cannot read minds, they can gather data. And by aggregating contextual information, insights into what’s relevant to a mobile user at a given...
View ArticleClick-to-call Tracking on Mobile Devices
Even though mobile web sites have many metrics in common with their desktop web cousin (e.g. views, visits, visitors, etc.), there are several that are specific to mobile only. One of these is the...
View ArticleResponsive Web Design and Web Analytics
Over the last year or so Responsive Web Design (RWD) has gained sizable attention within the web world. With the rising tide of smartphones and tablets and the vast variety of screen sizes these...
View ArticleHybrid Apps: Making Whole Two Halves
Whether you know it or not, you likely have used a hybrid app on a smartphone or tablet. Hybrid apps often appear like “regular” apps, however some of the content displayed within the app is HTML web...
View ArticleAre you measuring your Push Notifications?
Whether being updated about the status of your online order or notified that the running shoes you’ve been eyeing all season finally went on sale, mobile push notifications fill a unique need, both for...
View ArticleThe Ins & Outs of Mobile App Call Types
As a Consultant I often review mobile app analytic implementations of Adobe’s customers. Often I find that what was implemented and the subsequent data being collected is different than what was...
View ArticleContext Data and Adobe Mobile Analytics: Change is Good
“Change is the law of life and those who look only to the past or present are certain to miss the future.” — John F. Kennedy It seems to be human nature to keep doing what we know, even if we...
View ArticleLaunching Your Mobile App — Count (and Measure) the Ways
If you have a smartphone, you are familiar with the “regular” way to launch an app: You click on the app icon on your home screen, and voilà — your app launches. Nothing fancy here. However, there are...
View ArticleMobile Beacons: How to Measure Their Effectiveness
Some announcements made by Apple turn out to be every bit as big as the hype they put into it (e.g. the release of the first iPhone). Others … not so much. (When was the last time you saw an iAd or...
View ArticleMarketing Across Wearables and OTT Devices: Should Your Brand Take the Leap?
From smartphones and wearables to smart televisions and connected devices, consumers seem to be addicted to anything digital. That’s not necessarily a bad thing — we live in a hyper-connected world,...
View ArticleMeasuring and Optimizing for Wearables: Take Your App to the Next Level
Wearables have come a long way since Dick Tracy’s two-way wrist radio or Maxwell Smart’s shoe phone. Such connected devices were once little more than fodder for comic strips and sitcoms; now they make...
View ArticleFour Ways Location-Based Marketing Will Help Your Mobile Strategy
It’s no secret that the vast majority of consumers are carrying mobile devices in some form. It’s also not a stretch to recognize that marketers have long clued-in to this fact, having adopted both...
View ArticleHow to Measure and Optimize Your App for Over-the-Top (OTT) Devices
If there’s one thing consumers love more than content, it’s having the ability to control it. The popularity of over-the-top (OTT) devices is undeniable. According to the Bureau of Labor Statistics,...
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